Alianças Estratégicas decorrentes de uma Sociedade de Risco

Abstract

The purpose of this article is to observe economic agentes, the market and their behavior as a result of economic and social crises, inserted in the contexto of the risk society. The survival of economic agentes in times of globalized crisis requires creativity, which is achieved through strategic aliances. Reflections were carried out in order to emphasize the different factors that envolve inter-individual ant inter-company relations, and between individuals and companies, knowing in advance that there is no way to do without the economic elements provided by corporations. The State, in this sense, needs to order alternatives that make its maintenance viable and this is only possible through interaction with society and companies. Thus, the qualitative method was implemented, in addition to bibliographical research, works and articles relevant to the theme.