The narratives of Brazilian traditional media during covid-19: an integrative review study

Abstract

Objective: To analyze scientific publications on Brazilian traditional media narratives during the COVID-19 Pandemic based on reflections with the Theory of Social Representations. Materials and Method: Integrative review, carried out from the search for scientific publications indexed in VHL databases in SciELO, LILACS and academic Google journals. Six were selected to compose the study in the period from 2020 to 2021. Results and Discussion: Categorical analysis was used to discuss the selected articles, listing two categories, the first related to the media narrative and persuasive discourse and the second media narrative and emotive discourse. It was possible to verify that during the COVID-19 pandemic, the media made an effort to occupy its place of speech, sometimes with a more persuasive narrative, using language, gestures and tonality; sometimes with appealing, emotive narratives using victims' reports, photos, names, images. According to the Theory of Social Representations, people and groups are not passive recipients, they think for themselves, produce and communicate their own representations and solutions, with events, sciences and ideologies just nourishment for thought. Conclusion: There were modulations in the media narrative discourse throughout the pandemic, at first a pedagogical discourse, in the course of more persuasive, in the search to establish itself as a protagonist. The study of media narratives and social representations of COVID-19 and its relationships, aims to contribute as a theoretical support for the study of the field of health and social practices.